This is not one of those “all-fluff” workshops – this goes deep into Facebook and Instagram Audit Methodologies so that you know what is working now and what to test next.
You'll Learn
- How to Review your Facebook and Instagram Ads Account Structure to make sure the basics are set up correctly.
- Deep dive into the Reports so that we can easily locate the best performers and worst performers to save you money.
- Review the Facebook Pixel and Conversion API setup to make sure we are tracking each conversion correctly and making the right strategic decisions
- Audiences Audit to spot opportunities and weaknesses on the types of tests you are running
- How to perform an Ad Creative Audit in order to get a clear path on what to test next for your images, videos, and text
- Budget audit to see if you are spending correctly and when to scale your ads.
You'll walk away with a clear path on how you can save hundreds if not thousands of dollars on your Facebook and Instagram Ads!